by Lucky Diaz:
One of our most favorite places to have a hamburger in Los Angeles is place called Grill Em All in Alhambra. It's rated as one of the best burger joints in LA for good reason. Simply delicious. It's also pretty fun because it's a heavy metal themed situation. Many of the menu items are named appropriately within the theme. My favorite burger is the Dee Snider. It's basically a peanut butter and jelly sandwich with bacon, grilled onions and bacon (I accidentally typed bacon twice, because BACON is that good). INSANELY GOOD. I highly recommend it!
One of their many claims to fame is a burger named The Behemoth. True to it's name, The Behemoth is a HUGE cheese burger with two grilled cheese sandwiches making up the bread portion, and all the trimmings. It's BIG. I tackled this sandwich only once on a birthday trip. The rest of the birthday consisted of basically unbuttoning my jeans watching History channel asking not to be touched. You see a meal like a Behemoth will tear you apart. It's too much. Granted the challenge was fun, but it's really meant for two- or maybe a small European family of 5.
Anyway, I'm not here to discuss the awesomeness of hamburgers, metal themed restaurants or craft beers (but I can be if needed). We're here to discuss actually tackling our creative goals and making them a reality.
I mention all of this because I recently had a session with a client that was biting off way more than she could chew. A TV show creation, development and production, pitching said TV project, several different book titles, booking appearances, and meetings on top of meetings to make all the projects go. (we've all been there- the hustle is real). Could she handle the Behemoth? Perhaps. Could she complete and/or survive the Behemoth? Not likely.
There's always a cost to things like this. Whether it's a food coma on the couch on your birthday, or personal, emotional and/or financial ruin-the risks lie. The issue here with our client is that even though her creative projects are great and she's giving it all she's got- nothing is hitting it's stride. Nothing really taking off. Why? Well I think it's because our client is literally trying to eat a table of behemoth burgers in one single bite.
I think it's important to want the table of behemoth burgers. Seriously, I want them all. Like you, we are hustlers tackling several projects on all at once. I get it. But if we spread ourselves too thin and not give each project it's due- it won't have enough fuel or thrust to take off into the sky. I've learned this lesson the hard way. A little focus will go a long way. One bite at a time. One song at a time. One project at a time. Until it's got some legs underneath it to do the walking for itself. Then we can move onto other things that need our attention.
Order the biggest burger on the menu. And just take one bite, then the next, then the next. Soon, you will have a full belly, a satisfied situation, and you will have tackled YOUR Behemoth. Wasn't that tasty?!